Research
Modjadji will help research markets and generate crucial information for our members for them to better understand their position.
According to Wikipedia marketing research is "the process or set of processes that link the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.” Modjadji will be focusing on two target markets, namely on our members, and on business to business (B2B) marketing research. Firstly we want to determine what drives you and what your needs are and how we can assist you in attaining your goals as a businesswoman. We will be doing regular surveys and invite you to participate and to contact us with suggestions. Secondly, we want to focus strongly on B2B marketing research. We want to enable you to come in contact with your market and create opportunities for you to connect.
“Behind every successful woman is a tribe of other successful women that have her back" - Unknown
